(or JYP makes a quick move targeting a market opposed to Twice’s)
After some weeks of sneak peaks and creating hype, the new girlgroup of JYP Entertaiment has its debut (in a unusual date, I must say). As expected, the group is clear the opposite of Twice on sound, concept and market. Making the very first move in this new generation of girlgroups of a company aiming in two different audiences at the same time.
On the girlcrush style that revived last year (mostly because of the successful debut of (g)i-dle), ITZY brings a heavy hip-hop sound, with deep synthesizers, following the more recent sound fashion (like house and trap) and making some interesting rights and wrongs.
The rights are on the fierce message, saying that girls can stay beyond social patterns, the 2000s vibe screaming chorus, like any Wonder Girls song, and the balance of aegyo and bad girl image on the mv. On that context, the wrongs comes with the random trap break, that destroys the natural flow of the song, and the group’s name, that succeed in reach the horribleness of (g)i-dle’s name.
Still, I think that the final product leaves a positive impression, making girlcrush without sounding similar to Blackpink and (g)i-dle, which could be a BIG problem to a girlgroup coming from a giant company like JYP. And, as bonus, Twice will divide its calendar with a new group, what, hopefully, will stop that disposable month releases the group adopt last year…
This was Flash Review, the first post category fully in english from Hipster Aquarius!!! Did you like it??
The idea here is to write fast reviews (like the superhero Flash) to match the time of the releases. For the Portuguese readers, do not worry!!! A Portuguese analysis of the best releases (and albums) of the month will take place in Sonorous Horoscope (“Horóscopo Sonoro” in portuguese).
Check out other Flash Reviews!!!
PS: As leitoras e leitores em português, peço que aguardem mais um pouco para post mais longos, como Album Reviews e a playlist mensal do blog, Horóscopo Sonoro. Estou no processo de terminar de escrever meu livro para um concurso literário e, por isto, estou me focando principalmente nisto (no máximo, eu desenho um pouco pra esfriar a cabeça kkk). O prazo para o concurso terminará nesta semana, então semana que vem os posts mais complexos virão, não se preocupem 😀